We are on a mission to help you love your body more and feel as confident as you should. 

Flaunt your figure and enhance your curves, boost your confidence and shape your look. We want you to stop worrying about your shape and start loving the curves and body that you have.

Beauty comes in many forms, for far too long us women have been expected to look a certain way and wear clothes that do not enhance our natural curves, it's time to change that!

Women should feel confident, comfortable & strong in their own skin everyday, the time has come to make what's underneath count.

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Best. Styles. Ever. (but don’t just take our word for it...)


And more than 75,000 in store reviews

Exceptional product and service

I bought two of the sport bras and was very surprised and extremely pleased with the amount of support they gave. I am quite a big lady so wasn't expecting much. They are so comfortable and fit well. After sales was very good too. Would absolutely recommend trying these before going anywhere else for these types of bras

- Natalie Howe

Ordered bra and panties and I was happy…

Ordered bra and panties and I was happy with the panties but I received the wrong size bra. Didn't need to worry though, I contacted customer services and was sent the correct size. Very happy with my items and very impressed with customer service. I will always buy my underwear from this company in the future.

- Ms Thomas

Comfortable and streamlined!

Bought conturve shapewear pants....wore them today to try on under 'Mother of the Bride Outfits' - they are perfect!! They 'streamlined' all my wobbly bits...very comfortable, and made my dress (and me) look so much better! Would recommend. I am a size 16/18 and I bought a M/L

- Christine